The Cluetrain Manifesto: Chapter Three

Locke continues to develop great ideas and concepts in Chapter Three of The Cluetrain Manifesto. I enjoy the quote he uses in the introduction to the chapter. It gives the reader a better understanding of where he might go in the text, and continues his idea of the voice. He is great with relating back to his previous material on the world wide web. The way Locke introduces his new idea for chapter three with his explanation of sculpting is interesting. Many people do this in life. They compare something very close to them in order to understand other aspects of life. If you ever talk to an actor they explain the way it helps them in everyday life, such as job interviews, relationships, and interaction with hierarchy. I believe in this ideal. We incorperate our passions and desires into our ordinary tasks in order to further ourselves. It's hard at first to see the similiarities between a sculpter and a web designer but after Locke's explanation it starts to make sense.


Locke describes how the human voice animates its mood, feeling, and imagination. This is extremely true and hard to achieve while enganged in something else. "Talk is cheap. The value of our voices is beyond mere words. The human voice reaches directly into our beings and touches our spirits." This is positively true. Our voices do not lie. Our tone, inflation, facial expression express a lot more than just words.


In this chapter Locke starts to get extremely repetitive. Alexis makes a valid point of how the text gets confusing and tedious. Joy also makes me understand the way Locke restates his idea so much that it creates boredom with the readers. Yes, Chapter three could have been cut in half without so much repetition, making the same points. He is starting to beat a dead horse. Anyways i find his ideas interesting and accurate.